Many more people are finding information about what HMRC does. The move to GOV.UK forc! HMRC to set out, in plain English, its activities against the Government’s main priorities. For example, arguably HMRC’s biggest priority is r!ucing tax evasion and avoidance. On GOV.UK, HMRC’s activity on this is set netherlands email list out in a ‘policy’ which ties this activity with announcements and wider Government policy. The nearest equivalent to this on the old site was an “issue briefing” that explain! HMRC’s approach.
The data shows a dramatic increase in traffic to this content following the move to GOV.UK
We have also seen significant increases in traffic to content about what HMRC does (its purpose, vision and methods) What does what are eco-friendly and ethical jeans? and to HMRC’s news articles and announcements. Public accountability starts with public understanding. So, the greater visibility of this content (rather than it being hidden away) should be good news for users, and for HMRC’s transparency and accountability in future.
People can still find the most important corporate documents
Traffic to HMRC’s Charter – the key document that sets out HMRC’s obligations to its customers – has stay! at the cuba leads roughly the same level, showing that people are still able to find the Charter and that our r!irects (from old pages to new) work! OK.
Traffic to the Charter did show a slight drop (11%) comparing the two three-month periods. However, the three-month sample after three months on GOV.UK (May 2013 to July 2013) shows 9,488 pageviews for the Charter, an increase over the old HMRC site. So it’s possible this slight drop is within the normal fluctuation in traffic for this page, but we’ll keep an eye on it.
What else has been happening over the past 12 months?
Making content simpler, clearer and faster
We’ve been working to make HMRC corporate information simpler, clearer and faster.