What solutions are created Social media platforms are definitely not just for entertainment. Facebook, for example, has its revenue tied to advertising, so administrators need companies to see the platform as a source of attracting new customers.
With this in mind, different solutions have been developed specifically for companies, on different platforms. See what they are right now.
WhatsApp Business
WhatsApp Business was created with the aim of creating a tool to automate customer service. This exclusive tool for companies and the Android system is capable of classifying, automating and responding to messages quickly.
You can add tags to your contacts, allowing you What solutions are created to find them quickly. You can also create automatic messages for frequently asked questions that come through the app. This speeds up the response and reduces the effort of the agents.
Additionally, this tool creates reports with important metrics
You will be able to relate the number of messages sent, messages delivered and the number of messages read.
Instagram for Business
One of the options for using Instagram is the business profile, or Instagram for Business. Basically, this solution allows you to create a profile for your company, promote ads and search for strategic data about your followers.
The business profile also shows metrics to monitor
The profile on the social network, such as reach, impressions and engagement. The data about followers that can be obtained are germany telegram data gender, age, location and times and days when they most access the platform.
Facebook Ads and Facebook Ads Manager
Facebook Ads is the platform for creating ads within the social network. You can boost posts, seeking different goals, such as increasing brand awareness, gaining more likes on your page, increasing engagement or even generating direct sales.
Ads Manager is used by advertisers to improve the performance of their investments
Possible to direct ads to a more segmented how to increase your bottom line reselling seo and assertive target audience, choose the budget that fits the company’s reality, monitor campaign payments, among others.
LinkedIn Ads and Twitter Ads
LinkedIn Ads and Twitter Ads are the advertising platforms for the two social networks, respectively. Just like on Facebook, ads can be targeted to the target audience, choosing the desired budget and monitoring performance with evaluation metrics, such as reach and engagement.
What are the main metrics for managing social media?
Whatever marketing action you take to maldivian lads promote your company, whether on social media or not, you should list and monitor performance metrics. These metrics help you identify whether or not your actions are effective and, if necessary, make adjustments.
Below are some metrics for monitoring social networks .
Scope
Reach is the number of people who saw your post
This is an important metric because you want more and more people to follow your actions, so you should compare this indicator with different posts to find a pattern in your audience’s behavior and optimize your strategies.
If you choose to boost campaigns, the report page will split the reach into organic and paid. It is normal for paid reach to be higher than organic reach.
Engagement is the metric that evaluates user involvement with publications
This engagement relates to likes, clicks, shares and comments.
It is also very interesting to look for publications with the highest number of engagements, since if people are interacting with the campaign, you are generating an impact. Of course, you need to evaluate whether this impact is positive or negative!
Views
On YouTube, the number of views corresponds to the number of times someone “played” the video. This number may surprise you. The channel of Whindersson Nunes , one of the biggest digital influencers in.