If in doubt, send your lead an email first. This way you don’t force your counterpart to respond immediately, but rather give your target person time to familiarize themselves with your offer and it is easier to start a casual conversation. Tailor your cold calling email to your target person’s problem or their interaction with your website. An email is a perfect excuse to follow up by phone later.
Need help writing a cold calling email? Check out the eight templates our sales experts have put together for you.
phone
Telephone prospecting is still hot. Right after word peru number data of mouth, telephone prospecting is the most effective method for lead generation. Telephone prospecting is an excellent way to get in touch with leads, qualify them and move them further down the sales funnel. This way, you develop a personal relationship and learn much more about your target person in a meaningful and personal way. During a telephone conversation, you can gauge your target person’s interest and better understand their needs and transmits the message to an incoming server expectations.
If you’re still hesitant about picking up the phone to call potential customers, read our guide to telephone prospecting .
LinkedIn is a great platform to find, connect with, and engage with prospects in an authentic way. On LinkedIn, you can connect with key decision afghanistan business directory makers, engage with content, and get to know your targets on a more personal level. Once you’ve built a relationship, you can provide them with relevant content, invite them to interesting events, or demonstrate how your product or service can help your target with their current problems.
Thanks to Leadinfo, you get insight into the LinkedIn profiles of your website visitors. This way, you can connect directly and send your website visitors a personal message. Are you still looking for a template for your next LinkedIn InMail? Take a look at our 10 LinkedIn InMail templates .
campaigns
Use retargeting campaigns to stay top of mind with your leads without having to reach out to them directly. Whether through Google Ads, LinkedIn, Facebook, Twitter or Instagram, paid campaigns allow you to reach your target audience without taking up a lot of their time.
Export Leadinfo data with just a few clicks and use it to create targeted paid campaigns that are tailored to the stages of your sales funnel. This way, you can address leads with different content and compelling calls to action.
Want to learn how to create the perfect retargeting campaign? We’ve broken down the process for you. Discover which content performs best at each stage of the funnel .
4. Personalize the message
Whichever communication channel you prefer, make sure your message is tailored specifically to your target audience. Don’t worry, there’s no need to personalize every email, instead you can simply use Leadinfo data to segment your audience by industry, job title, and position in the funnel. By further segmenting your audience, your message will resonate much better with potential customers.