Choose the strategy that resonates best with your target audience and measure your progress. Don’t focus solely on metrics related to user engagement, such as likes and comments. These demonstrate your reach, but don’t explain who those users are. That’s why the number of website visitors is one of.
the most important metrics when it comes to lead generation.
It is unlikely that a lead will make a purchase japan number data immediately when they land on your website. However, they now know that you exist and that is the first step in building a (business) relationship. That is why you should find out more about your website visitors as quickly as possible . To do this, use so-called lead magnets. These are a free but valuable resource or service that you provide free of charge in exchange for a visitor’s contact details. For example:
- how-to videos
- Free trial version
- webinar
- e-book
- white paper
- expert interview
Once you’ve identified leads, you should determine their quality.
How likely is this company or person to make a purchase? Assign leads a lead score to differentiate between high-quality and low-quality leads. Use your buyer persona, company information, time spent on your website, and engagement at various touchpoints. Most CRM systems and lead generation software tools have a built-in the most profitable customers and focus lead scoring feature. This way, you can confidently pursue the hottest leads and spot low-quality leads at a glance.
Who is responsible for lead generation?
Lead generation is all about connecting with your target audience. The question is who is responsible for this process: the marketing team or the sales team? Typically, the marketing team develops resources and content to increase brand awareness and initiate lead generation. High-quality leads are then passed on to the sales team, who then attempt to close a deal with the lead.
However, this strict division of labor is not always ideal. Marketing and sales should work together for optimal results. This concept is also known as smarketing.
Sales and marketing can support each other in lead generation in various areas. For example:
- Often the marketing team is responsible for defining the target group. But sales also knows the ideal customer very well and knows who buys and who doesn’t. Working together ensures that marketing addresses the right people who sales can then qualify for sales.
- The marketing team is responsible afghanistan business directory for creating high-quality content that will capture the attention of the target audience. Sales, on the other hand, knows the most common questions, misconceptions and reservations that leads face before becoming customers. When the two work together, they can create tailored content that resonates better with prospects.
- The marketing team knows the latest trends and developments in the industry. Sales can incorporate this information into customer discussions.
For best results, the marketing and sales teams should work closely together and share knowledge. This way, they hold each other accountable while contributing their unique expertise. The result is more customers and increased sales.