This Forrester study indicates that B2B marketing and sales data providers offer comprehensive data, insights, and data management services to optimize marketing and sales effectiveness.
In its Q4 2023 report “The Marketing And Sales Data Providers For B2B Landscape,” Forrester Research identifies B2B marketing and sales data providers as “solutions that provide comprehensive data sets, insights, and data management services to help drive marketing and sales effectiveness and efficiency.” The report highlights key business use cases for these types of tools, including TechTarget’s Priority Engine, including:
Acquisition of account databases
Acquisition of contact databases
Data cleaning and enrichment
Commercial prospecting.
These are the business scenarios that B2B IT
Marketers are looking to exploit and that they most overseas chinese in usa data often seek from B2B marketing & sales data providers. In addition, Forrester asked each vendor referenced to select the top business uses their customers were looking for. From there, its analysts determined which are the extended scenarios that highlight the differences between the vendors. TechTarget positioned itself on the ability to define and size a target market in ABM strategy building as well as ideal customer profiling and territory sales planning as the top reasons why customers are adopting Priority Engine.
“Accurate, actionable data is the lifeblood of TechTarget’s business
Our clients’ marketing and sales teams rely on are you always in a rush? then this post is for you! this data every day to make smarter decisions,” said Michael Cotoia, CEO of TechTarget. “We see this recognition as a reflection of the significant results our clients see when they leverage TechTarget’s unique ability to deliver intent data and innovative marketing and sales engagement solutions.”
According to The andorra business directory Marketing And Sales Data Providers For B2B Landscape, Q4 2023: “Leaders expect much more from their data provider than just delivering contact lists.” They are primarily hoping for:
Building and improving the database on their target market […]
Improve the definition of their territory and the profiles of ideal customers… [and]
Increase the effectiveness and efficiency of interactions between marketing and sales forces
Using TechTarget’s unique intent data, available through its proprietary Priority EngineTM platform, marketing and sales teams can gain direct access to high-value audiences in their target market. This involves obtaining a unique population of enterprise IT buying teams actively searching for purchasing solutions on TechTarget’s 140+ high-value news sites –
LeMagIT in the French market
published by TechTarget. Access to this data allows IT marketers to discover and understand. Large volumes of demand – at the individual level – that they previously had no in-depth knowledge of. The actionable insights available on the platform. Combined with TechTarget’s broad range of marketing services. Enable clients to effectively engage the right buyers in a more natural and relevant context for purchase.
Being named a “Notable” vendor in Landscape
study is the latest industry recognition for TechTarget’s data marketing proposition. The company was also recently named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, and in June, its Priority Engine intent platform also won two SIIA 2023 CODiE Awards for Best Sales and Marketing Intelligence Solution and Best Marketing Solution.