Are you starting to generate leads? Congratulations. Your next step is to successfully engage them over time. This is also called “nurturing”. The goal? Maintain a relationship with a prospect in order to support them throughout their B2B purchasing process.
To succeed in your nurturing,
there is no need to wait: it is email data important to engage your prospects from the acquisition stage! And this, thanks to a very simple system to set up: workflows .
In this article, we show you how to deploy your first workflows – easily and without wasting time – thanks to our Plezi Plus offer. This offer helps you set up a B2B lead machine, while engaging them in a simple and automated way.
Climb aboard, and fasten your
seatbelts. Next stop? Qualified, engaged leads. And weeks of work saved. Before the practice, a little theory is necessary. A “workflow” refers to a set of automated marketing actions triggered by one or more actions of your prospects. This is one of the bases of marketing automation. And each marketing scenario is synonymous with saving time. Well… most of the time.
At Plezi, we see some marketers fall into the workflow trap. The mistake? Multiplying them, and basing your entire lead engagement strategy on them. The results are then zero. Or almost zero.
At Plezi, for 7 years, our vision has been as follows: the potential of automation scenarios is still (too)
often poorly exploited. Do you current lication, usage experience want to engage your contacts over the long term? Or do lead nurturing to educate them and help them mature? A single strategy of actions based on the behavior of a contact will quickly become unsuitable.
Remember: an automation workflow cmb directory is powerful and useful when it is used for a specific purpose , such as starting a conversation with a contact from a trade show.
Conversely, to move the lead forward without the buying cycle and maintain long-term engagement… A workflow is not the most relevant marketing tool, because it is based solely on hypotheses and suppositions.
