2020 was not a year to be thrown away, it taught us a lot about the importance of investments in digitalization. By studying and analyzing current trends, we have identifi some fundamentals for a CRM (customer relationship management) strategy that can be adapt to the new year.
What are the new CRM trends 2021?
Throughout the article, you will find the starting points to consider for an effective strategy bas on the size and type of your company. If you do not yet have a CRM software, you will also discover the benefits you can obtain from its use and advice for a possible choice.
Key points of the article:
- CRM trends and statistics for 2020 show that the market is expanding and it is therefore a good time to invest in a CRM (customer relationship management) solution.
- If you already use a desktop CRM, you may want to implement it for mobile
or cloud-bas devices. - A CRM strategy creat in advance is very important in order to avoid economic and data waste.
- A single CRM strategy for managing customer relationships is not applicable to all types of businesses.
There were several digital challenges fac during 2020, from the public administration that found itself having to manage large flows of users on apps such as Immuni and IO for the state cashback, to companies that had to react to the transition from in-person interactions to online ones, up to the explosion of eCommerce and CRM software.
It is now clear that our country is whatsapp data below the European average for digital skills, but this year more than ever has brought us to the awareness of technological change and our unpreparness to face it.
We remember all the various app
And site downtimes during 2020, such as the INPS site during the lockdown or the IO app with the Christmas cashback.
However, we have notic that investments Por que é importante a investigación de mercados? in digitalization of b2c fax companies have increas and this trend is destin to be confirm also in 2021 with 76% of companies planning changes in the IT, Information Technology, department in the long term.
(Source: SWZD)
Investments ne to keep pace with new and emerging technologies and increasing digitalization overall.
So here we can outline:
- What are the new CRM trends 2021?
- 1. Mobile CRM
- 2. CRM and artificial intelligence (AI)
- 3. CRM and automation
- 4. Blockchain and data security
- 3 Key Elements to Defining a CRM Strategy 2021
- 1. Outline goals for the CRM platform
- 2. Identify your customers
- 3. Map the purchase journey
- CRM 2021: A Strategic Guide
- I. Employees
- II. Tone of voice
- III. KPI (key performance indicator)
- Improve CRM Strategy Results with Adv Mia Lab
- CRM Strategy with Adv Mia Lab: the case
- What to expect from 2021
CRM strategy
If you’re thinking about scaling your business, choosing the wrong tools can drive up your operating costs, especially in the rapidly evolving technology industry.
