Today, the term webcast is frequently used because it is an increasingly popular way for businesses to organize different types of online events.
First, let’s remember that a webcast consists of broadcasting video and/or audio streams on the Internet. Webcasts are a way of broadcasting filmed programs to several hundred or thousands of people (audience), most often live. However, it can clearly be wise to then make it available in replay on platforms such as YouTube.
Thanks to this technique, companies no longer need to organize multiple physical events which often turn out to be costly and uncertain.
Instead, they can host virtual events that reach people across geographies and around the world. With easy access, webcasting helps. Businesses around the world extend their reach and communicate information regardless of where the audience is located.
Summary
Is there a difference between webcast and webinar?
The term webcast is most commonly used to refer to live virtual events. But you may also hear the term webinar or webinar. Many people often confuse these terms. So what is the difference between a webcast and a webinar? While they are different, you should think of webinars as just one type of webcast. Webinars are typically intended for a smaller audience, while webcasts are intended for high-profile events, often broadcast to thousands or more people.
A webcast is more associated with the notion of a highly anticipated event. For this, the production and direction are also important. To achieve a real impact on. The audience, the use of a real TV set and professional cameras will make all the difference! It is certain that a simple advertising database webinar recorded in an office with a standard webcam will not give the same result.
Webcast: why choose to do it in a studio?
To make your virtual event a success, a webcast cannot be improvised in. The middle of the how to turn a digital contact into a sales opportunity show or in a poorly lit meeting room.Obviously the cost is higher for a webcast recorded in a studio but its impact on the audience will also be greater! In addition, this professional video can be used for on-demand use and therefore increase its profitability in the long term.
To give a premium dimension to your event
Choosing a webcast studio can be very judicious. This type of service provider will provide you with a TV set with video/audio equipment and professional sets. In some cases, you can even call on a professional journalist/presenter who will use the codes of the TV shows that we th phone numbers can all see on our screens. This is ideal if, for example, you want to highlight your expert opinion as a company or to announce a major product launch.
