Every day, new professions, services and products emerge, made possible by the advent of the internet and accelerated technological development. Studies indicate that 85% of the professions that will exist in 2030 have not yet been created ( read this article ). What a digital marketing agency did 5 years ago is no longer what it does (or should be doing) today.
0. Website Creation
Some people say that websites are going to “die”… well, I’ve been hearing that for at least 10 years. But the truth is that the website is still the platform that integrates the various marketing channels and offers the “landing strip” for the target audience.
1. Website Management and Updates
Many agencies see websites (when I write ‘websites’, I mean websites of all types, such as: institutional, stores, blogs, etc.) as the gateway to selling recurring payment services, the famous monthly fees.
The great advantage of monthly jobs is that you can at greece phone number list least make sure that your monthly bills are always paid. But this type of work can pay much more than just paying bills at the end of the month; it can pay a lot more. If you are a freelancer, it is a way to earn a salary without having to have a boss.
Website management and updating involves managing the content and navigation of the pages. Often, the client does not have the time to produce and publish content, or simply does not know how to do it properly. Therefore, a professional is hired to perform this maintenance.
2. Content Marketing
Content marketing is a new service for the general public and has gained great prominence due to inbound marketing strategies , which use the famous sales funnel, so revered by sellers of digital products.
lass=”yoast-text-mark” />>Email marketing is another service that has been dated asia mobile number material several times, but it continues to work very well, thank you! Email is still a great tool for delivering content directly to your target audience. It allows you to measure results and automate communication. Just as the website creation service generates management, and management generates content marketing, content marketing also generates the demand for email marketing. One thing leads to another and before you know it, you are already your client’s “full-service” agency.
One of the most used tools for email delivery is MailChimp , it’s worth checking out.
6. Social Media Management
Many freelance professionals who saw in this service the possibility of charging their clients a monthly fee to manage their pages, especially Facebook and Instagram. Just like SEO services, can encompass many aspects, but we can consider the basic task to be the creation of artwork andorra business directory and the scheduling of posts on social media. However, management can go much further than that. It can have an analytical nature, providing important data for the management of the company’s marketing, and it can also follow the Monitoring aspect, which is when the professional searches for comments made by Internet users on the network about the client’s company. Monitoring aims to protect the company’s image and provide online customer service.
7. Facebook (Instagram) Ads Management
In recent years, Facebook has undergone a series of transformations to increasingly meet the demand for paid advertising within its platform (of course!!!), to the detriment of organic content, which has caused outrage among Social Media Managers. However, paid advertising within Facebook can be a great tool for companies that are looking for a target audience that does not necessarily search for their products on Google. In other words, while on Google the focus is on reaching those who are already searching for something, on Facebook, it is possible to reach a profile that may not even know that the product or service in question exists.
<h3>8. Marketing Consulting
Finally, I would like to talk about Marketing Consulting, which generally includes knowing all the previous services and more: having a high level of knowledge in strategy, media planning, analysis and interpretation of statistics, knowing how to provide good service, directing the creation and showing the client how to take the planning from paper and transform it into results. To be a good consultant, you need to have experience and know how to use work methodologies.
The great advantage of consulting is the perceived value of this type of service. Companies that are truly willing to invest in consulting usually already have a budget set aside for this purpose.