A workflow is a series of automated emails that are put in a certain order to nurture a prospect or guide a customer to take a certain action. There are a few steps required to set one up: Set a goal for your workflow – For example, it could be to convert prospects to enter a free trial Create enrollment criteria – This decides who enters the workflow by the settings you choose e.g. group people who downloaded a specific ebook Decide on your email assets – This could be a CTA to drive someone to a blog or a custom landing page for a free trial sign-up Create your emails – Once you know your goal and have the assets in place, think about each step in the journey and the touchpoints Include a time delay – i.e. space the first and second email with a day in-between Run a test – Always send a test email before activating any workflow to make sure everything is correct Make your workflow live and keep an eye on it. Check in daily to see that your flows are working and the right people are being added to it. Make any changes or tweaks as soon as possible. Plan a calendar An email calendar is like an editorial or social media calendar.
It’s about planning the frequency and audience
Regularly to target prospects and customers. Decide on how often you want to communicate with certain segments Argentina Email List 4.8 Million Contact Leads or groups and set goals for each campaign. Tracking your email marketing activities by date will help you to see who you are targeting and when. You also need to keep times and days in mind when sending. Some will work better than others depending on your audience e.g on a commute or first thing in the morning. Test these out to see what works for your lists. Email Calendar Template Download Free Write email copy Now to the most important bit – the content of the email. As a marketer, you should know your buyer personas or ideal customer/s and understand their pain points. If so, then you’ll be able to target messaging in a way that prompts a click on an email. With an email, the subject line is super important as it’s the first thing a person sees in their inbox. Think about A/B testing subject lines with certain groups to compare performance and see if it can guide your copy. It’s also key to keep your messaging clear and succinct and use CTAs to direct people to take an action. Use a content and copywriting checklist to keep your messaging clear and focused when writing every single marketing email.
Press the send button Now you’ve done all
The hard work, it’s time to see how your email does in the real world. Test before you send (check copy, subject lines, images and ensure your links work), and then let it free! 6 beginner-friendly email marketing campaign examples When you’re starting it can seem overwhelming to figure out how to set up an email campaign and what content to include. There is a range of different types of email to keep in mind (depending on your goals) when crafting your campaigns: Awareness building – new product, welcome, announcement Lead generation – downloadable asset, blog article, custom landing page Nurture – new offer, additional product, reminder Traffic generation – relevant blog article, trial or offer on the website Revenue generating – conversion Here are a few examples of good email campaigns from some interesting brands, to inspire you. 1) Plochman’s – Welcome email Plochman’s welcome email American mustard company Plochman’s crafted an eye-catching and on-brand color email to welcome new sign-ups. The simple header text ‘Hey, you made it!’ grabs attention and leads onto ‘Thanks for the sign-up, glad you’re here. Now onto the good stuff’. This intro keeps a recipient interested and tells them there’s more information if you scroll down. The first CTA is ‘Buy it’ in relation to their product followed by recipes on how to use the product. It’s a great example of how to craft a succinct and action-orientated email. 2) NerdWallet – Nurture email NerdWallet nurture email
